November 10–12, 2026 · La Jolla, California
Bo Eason coaching in the room at Personal Story PowerBo Eason · Story in motion

Personal Story Power with Bo Eason

THE WAY YOU SHOW UP SHOULD REFLECT WHO YOU ARE.

You’ve spent years gaining experience, building something or preparing for what’s next. When you walk into a room, people should be able to see and feel what you bring to it.

Join me for three days of hands-on training. We’ll develop your personal story, get you on your feet and coach how you communicate, so people can see and feel who you are. 

November 10–12, 2026La Jolla, California
YOUR INVESTMENT$2,997
Dr. Kellyann Petrucci
“Bo’s Personal Story Power Event taught me how to present with intimacy, emotion and impact.”
Dr. Kellyann PetrucciPSP participantRead attendee stories

The problem

You know the
value you bring.
Do the people
in front of you?

You’re across from someone you know you can help. You explain your approach and answer their questions. Then you hear,
“Let me think about it.”

And there you are, unsure how much came across. You know the moments when you hold something back:

  1. You leave a meeting unsure whether people understood why they should trust you.

  2. You get on camera and don’t sound like yourself.

  3. You tell a story that matters to you, but people don’t feel what you feel.

Maybe you’re leading something you’ve spent years building. Maybe you’re stepping into a bigger role, or putting your own name behind something new. You have experience behind you. You have a point of view. Now you need people to understand who they’re dealing with.

The solution

Put your story
on its feet.

Think about the people you choose to work with. At some point, you need to understand who they are, what they care about, and why you would trust them. Your audience needs that from you, too.

Your personal story gives people a way to understand the person behind your work: the experiences that shaped you, what you fought for, and why you believe what you believe.

At Personal Story Power, my team and I help you find a defining moment worth telling. We shape the story together, and then you get on your feet and tell it. 

Your body tells part of the story before you say a word. You’ll rehearse with a coach watching. You’ll notice when you rush, where you hold back and what changes when you stay in the moment. 

See what happens when we get on our feet.

Inside Personal Story Power
A view inside the Personal Story Power experience

"I make one promise and one promise only.

You do what I say, or more importantly you do what I do, and people will not have the ability to look away from you."

— Bo Eason

Your coach

Bo EasonBo Eason

You bring your experience. We’ll help you find the story in it and train how you tell it.

Train with someone
who has lived this.

I've spent more than 20 years coaching some of the world's top leaders, entrepreneurs and athletes on how to communicate, lead and perform when it matters most.

Before that, I played in the NFL with the Houston Oilers and San Francisco 49ers. Then I took that same pursuit of excellence to the stage, writing and performing my one-man play, Runt of the Litter, in more than 50 cities. My life story was optioned by Castle Rock for a major motion picture.

I'm also the author of the 8-time bestselling book, There's No Plan B for Your A-Game: Be the Best in the World at What You Do.

I've spent my life studying what makes people impossible to look away from. And I've sought out the best coaches to help me become that kind of performer myself.

At Personal Story Power, I'll coach you personally on your story, your physical presence and how you communicate, so people can see and feel who you are.

Participants gathered around Bo Eason at Personal Story Power
Personal Story PowerStory. Physicality. Coaching.

The three-day plan

Here’s what we’ll train together.

Bo Eason helping a participant work on her story and presence01

Day 1 · Your story

Find the story that is yours.

9 a.m. to 6 p.m. PT

Uncover a defining moment and begin shaping it into a story people can connect with. Look at what happened, what was at stake and what it reveals about who you are.

You’ll write and tell your story out loud with my team coaching you. You’ve lived the material. We’ll help you recognize what your audience needs to hear.

Attendee results

See what changes when people hear your story.

Mike Douglas

Mike Douglas · Financial advisor

He made the opening more personal.

Mike brought a personal story into the opening of his seminars after PSP.

50%73%

Reported appointment-setting rate from 2022 to about 2023.

Tony Drake

Tony Drake · Financial Advisor

He changed the first five minutes.

Tony had delivered dinner workshops for about 15 years. After PSP, he says he changed only the first five minutes by adding his personal story.

40%80%+

Reported booking rate after the change.

Participant accounts and reported results are individual experiences, not a promise of results.

Bo Eason coaching a group of participants in the auditorium

Players only

I’m asking you
for three days.

Three days away from your business or career is a real commitment. You have a calendar to clear. If you travel, you have a trip to arrange. You should know what you’re coming to do.

You may already be comfortable in front of people. You know your material and you’ve given the talk many times. But think about the next time you walk into that room. What do you want people to experience differently?

Bring the experience you’ve earned and a willingness to be coached. My team and I will be there with you. I’d like you in the room with us this November. Come ready to take your reps.

Personal Story PowerNovember 10–12 · La Jolla, CaliforniaThe Conrad Prebys Performing Arts Center

Enrollment and preparation

Get ready
before you arrive.

Your enrollment includes what you need to start practicing before we meet in person.

Personal Story Power package: event ticket, Storytelling Playbook, Runt of the Litter recording, writing journal, and Story Breakthrough Coaching Session
Total Package Value = $4,191

You get all of this with the purchase of your ticket.

01

Three-day PSP event

One ticket to train with me and my team November 10–12 in La Jolla.

02

Storytelling Playbook

Start developing your story before the event. You’ll also receive a recording of my hit Broadway show, Runt of the Litter.

03

Story Breakthrough Coaching

Join my story coaches, Colleen and Jeffrey, over Zoom to explore the defining moment you’ll work with at the event.

04

Hardcover writing journal

Keep your ideas and the work you develop in one place.

We’ll email your course-access and coaching-session details. Travel, accommodation, and meals are additional.

In their words

Hear from the people who trained with us.

Dr. Jerry Bailey
Dr. Jerry BaileyLakeside Holistic Health, PLLC

"We had a successful business—we were doing seven figures each year. I've done talks in the past, so getting up in front of an audience or a room was not a problem for me. Bringing in the personal aspect, that's one thing we've never learned to do. As physicians, as providers, you don't talk about yourselves, you don't talk about your stories. So that personalness has exploded the process of what we do in our clinic now and has made our events what they are. We had 10 people at a talk before, now we're getting upwards of 60, 75, 80 people showing up to our talks and closing half the room. It's been amazing."

Margaret Floyd Barry
Margaret Floyd BarryFNTP RWS CGP

"I've learned to weave in stories into pretty much everything I do. I'm always telling stories and finding that that's one of the most powerful ways to really connect with clients and the results professionally has been beyond. Financially, I have two businesses and both of them in 2019 doubled their gross revenue, one of them tripled their bottom line and the other one quadrupled their bottom line. So right there speaks for the value of Bo’s training."

Tom FedroTom FedroEntrepreneur, Author & Speaker

"Working with Bo and Dawn has completely changed the way I think about storytelling, leadership, and what it means to command a room.

I came in wanting to become a world-class speaker. What I discovered was so much bigger. Bo challenged me to stop simply telling stories and start living them, to embrace my physical presence, access the emotion behind my experiences, and become the kind of speaker people cannot look away from.

I've gained tremendous clarity around my message, my stories, and the bigger vision I'm building. But more importantly, I've learned that this work isn't just about delivering a great speech. It's about fully stepping into who you're capable of becoming.

Bo and Dawn don't just teach you how to tell your story. They challenge you to play a bigger game and give you the tools, confidence, and conviction to bring it to life."

Participant accounts and reported results are individual experiences, not a promise of results.

Reserve your seat

Personal
Story Power.

Three days of direct, hands-on coaching. You’ll train how you tell your story and how you show up in front of people.

Personal Story Power participants gathered on stage at The Conrad
The Conrad Prebys Performing Arts Center · La Jolla
Dates
November 10–12, 2026
Location
La Jolla, California
Venue
The Conrad Prebys
Performing Arts Center
Your investment

$2,997USD

SOLD OUT!

Continue to secure checkout to complete your registration.

Read my tuition guarantee

Questions, guarantee, and policy

Before you
step into
the room.

Use the chat in the bottom right corner to get your questions answered. Or email events@boeason.com.

My team is standing by to get you the information you need.

I already lead and speak. What would I work on here?

Bring the experience you already have. We’ll coach how you tell your story and how you carry yourself when you speak. Think about your next presentation or client conversation. What do you want people to understand about you that hasn’t come across yet?

Do I need to be a professional speaker?

The work applies to client conversations and leadership as well as stages. You need a reason to communicate and a willingness to practice.

What if I don’t know which story to tell?

You may have several stories, or you may think your experience is ordinary. My team and I help you look again, uncover a defining moment, and shape it into a story that serves your message.

How personal does my story need to be?

Start with what you want your audience to understand. What experience helps them see why this work matters to you? What details serve that purpose? We work on the story and how you tell it.

Where is the event?

The Conrad Prebys Performing Arts Center in La Jolla, California.

What is the schedule?

Day 1: registration at 8:30 a.m.; training from 9 a.m. to 6 p.m. Day 2: training from 9 a.m. to 6 p.m. Day 3: training from 9 a.m. to 4 p.m. All times are Pacific.

How do I prepare?

Your enrollment includes the Storytelling Playbook and a live Story Breakthrough Coaching Session. We’ll email your access and session-booking details.

What about travel and meals?

San Diego International Airport is the closest airport. Travel, accommodation, and meals are arranged separately. Restaurants and cafés are within walking distance of the venue.

What is the event cancellation policy?

Event Cancellation Policy: In the rare occurrence that an event needs to be cancelled by the promoter due to acts of God, health issues, attendee safety or other factors that are beyond his control, the promoter is not responsible for any costs associated with travel or travel cancellation by the attendee. This includes but is not limited to hotel, airline and/or other associated costs. The promoter will forward your seat to one of the next two events (your choice) at no additional cost.

Although, if you elect to not attend a future Power Event, you will not receive a refund and your seat will be forfeited.

100%

MONEY-BACK GUARANTEE, THE WAY IT SHOULD BE

The Personal Story Power Event has changed the lives of hundreds of professionals, just like you, and I've been so thrilled by the results they’ve achieved. However, it's not a "one-size-fits-all" approach. You've got to be willing to be open, authentic and play full-out with me at the 3-day event.

Here's my Personal Guarantee to you — I guarantee I'll give the event my absolute best, that I'll bring in my best trainers and talent, so you get the highest quality experience possible. If, after the first day, you don't think the event is right for you, find my wife Dawn. She will be sure to refund 100% of your tuition with no hard feelings.

Bo Eason’s signature

Personal Story Power

Bring who you are
into how you
communicate.

Players only.

You have experience worth sharing. And sometimes, when you speak, people aren’t getting the full measure of who you are. They may hear the words without feeling what you know to be true.

I’ve gone from the NFL to the stage, and I know the power of a story told with your whole body. At Personal Story Power, my team and I help you find a defining moment, practice telling it with your voice and body, and bring it into your speeches, trainings and offers.

Come do the work, so people can see and feel the person behind it.

SOLD OUT!
Personal Story Power
November 10–12, 2026La Jolla, California
$2,997SOLD OUT!